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The segmentation revival

This presentation is a practical guide to designing efficient cross cultural segmentation research in response to the growing revival of interest in this form of research from the global marketing industry. It is based upon the authors' collective...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Jason Brownlee, Jon Puleston
Company: Kantar
December 4, 2017
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Citation

Brownlee and Puleston (2017a, December 04). The segmentation revival. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-segmentation-revival